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Amazon

Amazon listing optimisation, written from what buyers search

Titles, bullets, backend keywords, a seven-image set and A+ Content rebuilt to Amazon's listing requirements. Every change is shown to you before it goes live on your account.

Tell us what you sell

Three details and we reply within one working day.

More details (optional)

What is included

What a listing rebuild covers

  • Keyword read

    What buyers type, taken from your own reports and Amazon's search suggestions, sorted by what the product honestly is.

  • Title and bullets

    Written to the category's length and content rules, leading with what a buyer needs to decide, not a list of keywords.

  • Backend search terms

    Terms that do not belong in the visible text, kept inside Amazon's byte limit and free of repeats and competitor names.

  • Image set

    A main image to the white-background rule and a set where each image has one job. Details are on the listing images page.

  • A+ Content

    Modules written and laid out to Amazon's published sizes, planned with the free A+ builder.

  • A before-and-after note

    What was changed and why, so a later edit does not undo it by accident.

In every quote

Deliverables, timelines and what is left out

These lists are the same ones printed on the services page. They come from one source, so this page cannot say something different.

What you get

  • Main image and set, to the platform's image rules
  • Title, bullets and backend keywords written from what buyers search
  • A+ content to the published module sizes
  • Every element shown to you before it goes live on your account

How long it takes

  • Click Fix — the main image and the set: 3 working days
  • Full listing — images, copy, backend, A+: 5 working days

Not included

  • Marketplace advertising, which is the ads line
  • Brand Registry paperwork

What a listing is judged on

Seven things we read before we write a word

A list of what we check, not a list of promised effects. How much each one matters depends on your category and your competitors.

  • Relevance of the words

    Do the title and attributes say what the product is, in the words buyers use?

  • The main image

    Does it meet the white-background and size rules, and does it show the product clearly in a small thumbnail?

  • Price against the shelf

    Is the price in line with what a shopper sees beside it? We read this, we do not set it for you.

  • Reviews and what they say

    What buyers praise and complain about, read for product and listing fixes.

  • Availability

    Is the product in stock and shipping, with a clear delivery promise from Amazon?

  • Content completeness

    Are the attributes filled, the bullets useful and the A+ modules present?

  • Conversion on the page

    Of the people who arrive, how many buy. This is the number a listing rebuild can honestly be measured on.

What you provide

What you provide and what stays yours

You provide

  • Seller Central access with listing permissions, or the current listing text and images if you prefer to upload the changes yourself.
  • Your product facts: ingredients or specifications, what is in the box, and any claims you can show proof for.
  • Product photographs, or a note that you want us to plan the shots.

Stays yours

  • The listing, the ASIN and Brand Registry if you hold it.
  • Every file we make, delivered as source files you keep.
  • Final say on every claim. We do not write a claim your product does not make.

How it runs

How a listing rebuild runs

  1. Read the page and the shelf

    Your current listing, the three closest competitors and the reviews on all of them.

  2. Write and design

    Title, bullets, backend terms, images and A+ drafted together so they say one thing.

  3. Show you everything first

    Every element is shown to you before it goes live on your account.

  4. Publish and log

    The edit goes in, the before-and-after note is written, and we note the numbers to read next.

A supplement bottle before, on a grey ground with an added badge, and after, on pure white with nothing added
A demo brand, not a client. One change a listing can carry: the grey ground and added badge come off and the bottle goes on pure white.

Why choose us

What stays the same on every job

  • Ten years of our own accounts

    We sold on Amazon India with our own money for ten years. We know what a fee line, a stock-out and a suppressed ASIN cost because we paid for them.

  • Tools we built for our own work

    The margin sheet, the image check and the A+ builder are free to use. They came out of our own work, not a lead trap.

  • Scripted checks before anything ships

    Sites go through an automated check before every release. Listing images go through the same pixel checks as the free tool.

  • We say what we cannot promise

    No sales figure, no rank, no return on ad spend is promised. Each service page lists what we do not promise.

Free listing check

Send one listing, get a written note on five checks

Send the link to one Amazon listing. Within two working days you get a written note on five things anyone can see from outside your account.

  1. The main image against Amazon’s main-image rules
  2. The image set: what each image does
  3. The title
  4. The bullets
  5. Whether A+ and brand content is there, and how it is used

What comes back is a note: what we see on each of the five and what we would change. It is a diagnosis. The rebuild is the paid work: quoted in writing if you want it.

We look only at what a shopper can see, so backend keywords and ad accounts are not covered. The note promises no sales and no rank.

Is the page not doing the product justice?

Send the listing link and we reply with a fixed quote in writing. If a rebuild is not what the page needs, the first reply says so.

Straight talk

What we do not promise

  • We do not promise rank. Keyword rank takes weeks to move and depends on far more than text.
  • We do not promise a conversion lift or a sales number. Price, stock, reviews and competitors move them too.
  • We do not write a claim your product does not make, even if a competitor does.

In depth

How a listing is really built, and why order matters

Text and images are one argument

A shopper sees a thumbnail, a title and a price first. Everything else is read only if those three earn the click. That is why a rebuild treats the main image and the first few words of the title as a single decision. The image shows what the product is, the title says it in words, and the price sits beside it. Details are filled in after, in the bullets, the A+ Content and the lower images.

Amazon sets its own image and content rules, and category templates add more. We build to the rule that applies to your category, and our free listing image check shows the pixel-level result of a main image before upload.

Keywords are research, not stuffing

Keyword research starts with what buyers type, taken from your search-term data and Amazon's own suggestions. The point is not to include every term. It is to put the right ones in the right field: the main buyer-facing ones in the title and bullets, the rest in backend terms that stay inside the byte limit.

Repeating a word does not help and can make a listing read badly. Competitor brand names are not allowed. Claims that cannot be shown, such as medical outcomes, are removed. This is also what keeps a listing from being suppressed later, which is a cost we know first-hand from our own accounts.

How we know it worked

A rebuild is judged on conversion, because that is the number a better page can change inside two weeks. Rank takes longer. So we write down the four figures from your own Business Reports before we start, and read the same four after, as set out in the 15-day pilot and on how we measure.

Where a listing does not move, the note says so, and says what could have spoiled the reading: a price change, a stock-out, a review landing. If the problem is traffic, not the page, PPC comes next. The older page for a one-listing rebuild is still available at Amazon listing rebuild.

A caution about copying. It is tempting to rebuild a listing by mirroring the page that ranks above yours. That usually imports their claims, their gaps and their risks along with their words, and it can put your listing at odds with your own pack. We read competitors to learn what buyers expect, and then write from your product and your proof. That is slower than copying, and it is the only version that stays accurate.

Questions

Common questions

How long does one listing take?

One listing in 5 working days, with the main image and set in 3 working days. These are our delivery times, not Amazon's. How long Amazon takes to show the edit is Amazon's.

Will my listing rank higher?

We do not promise rank. Keyword rank takes weeks and depends on price, sales history and competitors as well as text.

Do I need Brand Registry for A+ Content?

A+ Content is available to brands enrolled in Brand Registry. The Brand Registry page explains Amazon's requirements. Source: sell.amazon.in/brand-registry, read 8 Oct 2026. We can tell you where you stand when we read the account.

Do you use my images or make new ones?

We can work from your photographs. Where the photographs fall short of Amazon's rules we tell you what is needed, and the image set can be built from them.

Can I do one listing first and see?

Yes. One listing is how most people start, and the 15-day pilot is built around one ASIN.

Ready for a fixed quote?

Send three sentences: what you sell, what is not working, what you want by when. The quote comes in writing within one working day, and it names the deliverable, the price and the date.