Blog
Notes for brands that sell online.
Ads, websites, tools and marketplace listings, written by the person who does the work — not a content team writing about work someone else did.
No ads here, ever.
13 September 2026 · 5 min read
What a boutique stay really pays an OTA, and what a direct-booking page changes
What Airbnb actually charges hosts, why Booking.com and Expedia don't publish one number, and what a direct-booking page changes about the maths.
- hotels
- direct bookings
- ota commission
- hospitality
13 September 2026 · 5 min read
Landing page or product page: where should your ads send people?
Should your Meta or Google ads send traffic to a dedicated landing page or your existing product page? What the ad platforms measure, and how to decide.
- landing pages
- google ads
- meta ads
- conversion
13 September 2026 · 5 min read
How much should a D2C brand spend on Meta ads in India? A budget guide for 2026
A founder's guide to sizing a Meta ads budget in India: what Meta's rules require, why cost ranges vary, and the maths behind a test budget.
- meta ads
- ad budget
- d2c
- india
13 September 2026 · 5 min read
Why your Shopify product page loses the sale on mobile: a 9-point check
A 9-point technical check for Shopify product pages on mobile — images, fonts, scripts and the Core Web Vitals Google actually measures.
- shopify
- product pages
- core web vitals
- mobile