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Brand & D2C growth

Custom tools: one job done exactly, delivered as files you own

A calculator, a dashboard, a scraper or a file converter, built for one job, with a working version to click before it is finished.

Tell us what you sell

Three details and we reply within one working day.

More details (optional)

What is included

What the custom tool work covers

  • A written spec

    After one conversation: what goes in, what comes out and what it must never do.

  • A working version early

    Something to click on before it is finished, so a wrong turn is caught early.

  • Runs where you need it

    In the browser or on your machine. Nothing is uploaded unless the job needs a server.

  • Plain files you own

    The source file is handed over: no subscription, no login and no lock-in.

  • Thirty days of fixes

    Anything that turns out wrong in the first thirty days is fixed at no charge.

  • Examples you can try

    We built these tools for our own work. Try the margin sheet or the image check first.

In every quote

Deliverables, timelines and what is left out

These lists are the same ones printed on the services page. They come from one source, so this page cannot say something different.

What you get

  • A written spec after one conversation: what goes in, what comes out, what it must never do
  • A working version to click on before it is finished
  • Runs in the browser or on your machine; uploads nothing unless the job needs a server
  • Source file handed over — no subscription, no login, no lock-in
  • Thirty days of fixes at no charge

How long it takes

  • A single-purpose tool: 3 working days
  • An internal tool with data — filters, charts, CSV/PDF export: 10 working days
  • More moving parts: quoted

Not included

  • Third-party API fees
  • Hosting, if the job needs a server
  • Work that needs your passwords

What you provide

What you provide and what stays yours

You provide

  • An example of the task as you do it today, such as the spreadsheet and the steps.
  • A named person who can answer questions about the rules of the job.
  • Sample data to test with. Please remove anything private first.

Stays yours

  • The tool, as source files.
  • Your data. A browser tool does not send it to us.
  • Every decision on what it does.

How it runs

How the work runs, step by step

  1. Describe the job

    A short conversation and a written spec.

  2. Click a first version

    A working version early, before polish.

  3. Finish and test

    Tested against your sample data and the cases you name.

  4. Hand over

    Files, notes and thirty days of fixes.

The margin sheet showing a per-order cost waterfall for one product
The margin sheet, one of our own tools. It does one job: the per-order waterfall from price to what you keep.

Why choose us

What stays the same on every job

  • Tools we built for our own work

    The margin sheet, the image check and the A+ builder are free to use. They came out of our own work, not a lead trap.

  • Scripted checks before anything ships

    Sites go through an automated check before every release. Listing images go through the same pixel checks as the free tool.

  • A fixed quote, in writing

    One working day after a short brief you get the deliverable, the price and the date. That is the price.

  • Your account, your card, your data

    Everything runs inside your own Seller Central, ad accounts and domain. Nothing is routed through us, and you can see every change.

Is someone on your team doing by hand what a small program could do?

Describe the task in three sentences. We reply with a fixed quote in writing, or say plainly if a spreadsheet is enough.

Straight talk

What we do not promise

  • We do not promise that a tool will save a stated amount of time or money. We build what the spec describes.
  • We do not build work that needs your passwords or your card.
  • We do not promise that third-party services the tool depends on will not change.

In depth

Small tools, built to one job

Why small tools

Most businesses have a task that someone does by hand every week: copying numbers between sheets, resizing images, checking a list against another list, building a report. The task is too small for a software project and too repetitive to keep doing by hand. A small, single-purpose tool is the right size for it. It does one job, it can be checked in minutes and it costs far less than a platform subscription.

That is the pattern behind the tools on this site. Our tools page lists the ones we built for our own Amazon work, such as the margin sheet and the A+ builder. They run in your browser and send nothing to us. They are free because they started as our own working tools.

The spec is the project

The most valuable hour is the first. We ask what goes in, what comes out and what the tool must never do, and write it down. A tool that never corrupts a file, never sends data anywhere and never silently drops a row is a better tool than a clever one. You approve the spec, and the build follows it.

Then we show a working version early. A first version that does most of the job is more useful for steering than a polished one that does the wrong thing. We test with your sample data and your edge cases, and we write down how to use the tool in plain words.

Owning it

You receive the tool as files. There is no account to keep paying and no service we can turn off. If it runs in the browser, it works from a file on your machine, and your data stays there. If it needs a server, we say so before we start, and the hosting is paid by you to the provider.

Tools often sit next to other work. A margin sheet is a pricing tool. A stock compare is inventory work. A calculator can sit on a website and bring in enquiries. We promise the spec, the build and thirty days of fixes. We do not promise a saving, because it depends on how you use the tool.

A last note on maintenance. Small tools last when they are simple and when their assumptions are written down. Each tool we build comes with a short plain-text note saying what it expects, what it does and what to check if its output looks wrong. If a website or a file format that the tool relies on changes, the note tells your team where to look, and we can help with a quoted fix.

Questions

Common questions

How long does a tool take?

A single-purpose tool takes 3 working days. An internal tool with data, filters and export takes 10 working days. More moving parts are quoted.

Will my data be uploaded?

Not by a browser tool. If the job needs a server, we tell you before we start.

Do I own it?

Yes. The source file is handed over, with no subscription and no lock-in.

What if it breaks?

Anything that turns out wrong in the first thirty days is fixed at no charge.

Can I try one first?

Yes. Our free seller tools are real examples, and they run in your browser.

Ready for a fixed quote?

Send three sentences: what you sell, what is not working, what you want by when. The quote comes in writing within one working day, and it names the deliverable, the price and the date.